"Keep testimonials short, to the point, directly related to the rest of the page content and always attributable to someone."
- John Doe
Give me a reason and a way to contact you.
012 3456 7890
Why should I have confidence in you?
Use internal pages to tell me about specific services or products you offer. When you're telling me, make sure to focus on me, not you - I'm interested in what I can get, not what you have. These pages should be used to describe most of your business and so make up the majority of your site.
When you’re writing these pages, think about me - I need help and I need to know why you’re the people I should trust. Make me feel confident in asking you, safe in the knowledge that you’re the most professional, experienced, reliable and honest team I can find.
What are you going to give me and how is that different or better than what anyone else can give me? What makes you better than your competitors? Is it your speed? Size? Variety?
How are these going to benefit me? Will I save time? Money? Stress? Why should I choose you, and what am I going to get from you that I couldn’t get anywhere else?